In the late 1990s, a young Gurukiran arrived in Gandhinagar to assist friends with film music. Now, twenty-five years later, as a seasoned music director and composer who has witnessed the industry's transition from film reels to social media, he shares, "Initially, I faced challenges gaining acceptance here as I didn't fit the conventional image." In a recent conversation, he delves into the demands of delivering hit songs, his journey in carving out a unique space in the industry, and more. Reflecting on his early years, Gurukiran recalls visiting theaters to gauge audience reactions to music. During the re-release of Upendra, he found himself alongside the film's hero, director Upendra, reminiscing about their first encounter with audience feedback 25 years ago. Despite early success, he returned to Mangaluru until the opportunity with Upendra came along, emphasizing the importance of understanding audience preferences by observing reactions in theaters, particularly for mass films. The overwhelming response to Upendra's music, which fetched record audio rights, spurred Gurukiran to transition from Mangaluru to Bengaluru permanently. Initially viewing music as a hobby, his dedication deepened after Upendra and Chitra projects, leading him to pursue a career as a music director. Gurukiran reflects on the evolving industry landscape, noting that while access for newcomers is more open now, maintaining success remains a significant challenge. He observes a shift in music from an art form to a more commercial endeavor in the current industry climate.In today's competitive music industry, simply creating music is no longer sufficient. Artists must also focus on promoting their work to ensure it reaches a wider audience. Nowadays, individuals approach music directors with requests to make their music viral on platforms like reels, as if hits can be produced on demand. Recognizing this trend, music director Gurukiran has chosen to be more selective in the projects he takes on, prioritizing those that inspire him. He finds joy in the fact that his music from films such as A, Kariya, and Upendra remains relevant even after many years. For Gurukiran, creating enduring music is what matters most at this stage of his life. Reflecting on his journey, he acknowledges the initial challenges he faced in gaining acceptance in the industry. Despite proving himself as a talented music director, it took time for others to recognize his abilities. Initially, people underestimated him, partly due to his unconventional appearance that diverged from the traditional image of music directors. However, with notable successes like Apthamitra, he eventually earned respect and appreciation. Gurukiran takes pride in the fact that a significant portion of his work has been successful, with a high percentage of films enjoying long theatrical runs. He emphasizes the vital role that music plays in attracting audiences to cinemas.